People Behind the Products: Leveraging Technology to Optimize Your Grant Results with Gauri Manglik
Here’s a thought: What if we had a platform for nonprofit grant writing like the online Common App that colleges and universities have adopted with such great success? That was similar to the initial inspiration for my guest on this episode of What the Fundraising, Gauri Manglik. Gauri is the CEO and Co-founder of Instrumentl, a platform that brings grant discovery, research, and tracking to one place. With Instrumentl, development staff are more effective and efficient at finding the right grants for their nonprofits and in this episode, she talks about the journey to creating this powerful tool and a lot of lessons and insights she gathered along the way.
Gauri challenges nonprofits to integrate a more data-driven, tech-inspired orientation, while also offering important advice for startups that aren’t quite there yet. I love that she talks about who is and who ISN’T right for Instrumentl - alignment is everything and it’s clear that Gauri doesn’t just want more organizations on her platform, she wants the right organizations on her platform. We touch on Instrumentl’s functionality, which includes robust prospecting, calendaring, collaboration, and tracking tools. Gauri shares thoughts on building blocks nonprofits want to have in place before focusing on grant writing in a significant way, including establishing baseline traction as an entity and adopting an empowerment mindset. We also talk about why metrics aren’t robust enough in the nonprofit space and how a commitment to leveraging a more data-driven approach can yield a payoff in terms of conversion rates, and help identify formulas, and the right levers to pull.
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Recognized in read-write, Forbes, Entrepreneur Magazine, and Inc. for her energizing and innovative fundraising strategy and training, Mallory Erickson will revolutionize the way you show up as a nonprofit leader and fundraiser. She is a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work. Mallory Erickson’s brave, bold, and innovative framework (the Power Partners Formula™️) teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a mutually beneficial framework and authentic partnership.
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