Discover the secrets to becoming a Chief Marketing Officer (CMO) with insights from marketing expert Alan Gonsenhauser on an enlightening episode of the Schmidt List podcast. Hosted by Kurt Schmidt alongside Gonsenhauser, this episode uncovers the pivotal strategies necessary for ascending the marketing ranks to secure a coveted CMO position.

In this episode, you'll explore diverse topics, including:
- Leaping to a marketing career from varied backgrounds
- The essential skills needed for a CMO role
- The critical role of mentorship and broad networking in advancing one’s career
- Staying ahead of the curve with technological innovations, especially the integration of AI in marketing strategies

With his rich background in various CMO roles and an eclectic professional journey, Alan Gonsenhauser imparts priceless wisdom for those aiming to lead in the marketing realm. He emphasizes the importance of leveraging technology, like AI, and the value of diverse experiences across different business sectors, offering a wealth of knowledge for anyone in marketing.

Tune into the Schmidt List podcast for further expert discussions on marketing leadership, career progression, and the embrace of innovation within the marketing sphere.

For more on Alan Gonsenhauser's expertise, visit [DemandRevenue.com](http://demandrevenue.com).

There is too much Schmidt to List!

Check out https://www.kurtschmidt.me (https://www.kurtschmidt.me/) for more show info. 
 
Visit Kurt’s coaching site at https://schmidtconsulting.group (https://schmidtconsulting.group/)
 
Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletter

New Book! https://www.amazon.com/dp/B0D2C61THR  

Follow us on all the things!
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Become a supporter of this podcast: https://www.spreaker.com/podca....st/schmidt-list-insp (https://www.spreaker.com/podca....st/schmidt-list-insp?utm_source=rss&utm_medium=rss&utm_campaign=rss) .

The skills that make a successful CMO are changing, says BCG’s Lynne Biggar. Relationship management and flexibility are key.

Learn more about BCG at Cannes 2024: https://on.bcg.com/45v00ON

Ranked in Forbes World's Most Influential 50 CMOs list, Ryan Bonicci shares career advice marketers should take onboard. Ryan has gone from marketing roles in Australia to global CMO roles for two tech unicorns in the USA.

Guest:
Ryan Bonicci was awarded 26th place on World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019). He is currently the CMO of Gympass, an employee wellness benefit that offers unlimited access to the world's largest network of gyms, studios and activities. Ryan has extensive experience across B2B and B2C marketing and sales development, which has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. Follow him on [https://www.linkedin.com/in/ryanbonnici/], or go to the Gympass website [https://site.gympass.com/us].

Find Us Online:
James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/
Smarter Marketer Website: https://www.smartermarketer.com.au/
Rocket Agency Website: https://rocketagency.com.au/
Rocket Agency LinkedIn: https://www.linkedin.com/compa....ny/rocket-agency-pty

Buy Smarter Marketer:
Hardcover: https://amzn.to/30O63kg
Kindle: https://amzn.to/2ZqfCWm

About the Podcast:
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

⁣Levi Blum Shows Us How To Successfully Fund Our Real Estate Loans

⁣Donna Perkins Gives Her Tips For Business Success

⁣Eze Okwodu Advises Us On How To Become A Top Real Estate Agent

Chief Marketing Officer is the dream for marketers. Meagen Eisenberg from TripActions tells us how we can all achieve our ultimate dream.

5 lessons every first time CMO should know! Alice de Courcy, CMO @Cognism goes through what she has learnt in her role as a first time CMO, including how to create predictable marketing growth formula, over indexing on bottom of the funnel content. accelerating learning by working with experts and more.

00:00 Intro
00:51 Do not move your buyers in market, they move themselves
01:37 The predictable growth formula
06:24 KPIs for each bucket objective
07:07 What metrics to track
08:07 What does success look like?
12:31 Content is not SEO and blog posts
13:14 3 types of content role in a modern B2B marketing organisation
16:39 Over index on BOFU content
19:07 Don't forget about your website
20:49 Make hiring your superpower
24:20 Be comfortable wearing multiple hats
27:26 Speed up learning and innovation by working with experts
33:03 Final thoughts


Follow us!
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Instagram: https://www.instagram.com/cognism/
Twitter: https://twitter.com/Cognism
Facebook: https://www.facebook.com/cognism/

----------

About Cognism
Cognism is the leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide.

Cognism helps businesses connect and win their dream customers by providing premium contact, company and event information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers.

Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement platforms, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers.

For more information on Cognism’s intuitive premium sales intelligence platform powered by world-leading data, compliance and targeting, please visit www.cognism.com.

In this video, I explained how to become a chief marketing officer (CMO) and the most common marketing mistakes to avoid in 2022. A chief marketing officer (CMO), also called a global marketing officer or marketing director, is a corporate executive responsible for marketing activities in an organization. The CMO or chief marketing officer is the most important marketing position in an organization. So, if CMO does marketing mistakes. The company will have to suffer for it. Watch the video till the end and know what are the most common marketing mistakes chief marketing officer does. If you are looking for the best marketing course in 2022. Check out the link below. Stay connected with "Dekker Fraser" official YouTube channel. Do LIKE, COMMENT & SHARE. Don't forget to SUBSCRIBE to this channel and Press the 🔔 BELL to get notifications of new videos. Thanks for watching & your SUPPORT :)

✔ Subscribe Now: https://rb.gy/aigg7b
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🔸 Recommended Courses for You:
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👉 Content Writing Course: https://www.udemy.com/course/c....ontent-creation-b2b/
👉 Go to Market Course: https://www.udemy.com/course/p....roduct-launch-how-to
👉 Personal Branding Course: https://www.udemy.com/course/p....ersonal-branding-bra
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👉 App Marketing Course: https://www.udemy.com/course/a....pp-marketing-growth/
👉 Product Launches and Product Marketing: https://www.udemy.com/course/p....roduct-launch-how-to
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📺 Watch My Recent Videos:
★ How to Do Competitor Analysis 2022
https://youtu.be/OREm0MNcD8g
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https://youtu.be/_xq4XAhIpjc
★ B2B Targeting On Facebook For Lead Generation
https://youtu.be/s7EcKG-9BwI
★ Lead Generation Form Streamlined For B2B
https://youtu.be/vFlCrb58d94
★ Demand Generation Campaign For B2B Marketing
https://youtu.be/riw9BWT6eRc
★ Outbound vs. Inbound
https://youtu.be/fT9KymWzsns

👉 Recommended Playlists for You:
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🔥 Are you an aspiring Chief Marketing Officer (CMO), feeling lost and overwhelmed by countless marketing strategies?

#chiefmarketingofficer #cmo #careerpath

You're not alone! Watch this eye-opening video to discover the real path to reaching the highest levels in marketing.

Tired of chasing the latest marketing hacks and platforms?
Wondering why they're not getting you any closer to that coveted CMO title?
In this game-changing video, we reveal how focusing solely on marketing strategies might actually be holding you back.

💡 Find out why being a CMO isn't about collecting strategies or mastering the latest AI tools.

Instead, it's about diagnosing and prescribing the perfect solution for each unique business.

We'll show you how to ditch the "aspirin" mentality and become the specialist CEOs need to solve their most pressing marketing problems.

///////////////////////////////////////////////////
FOR Marketing Professionals that want the skills and confidence to fast track their career.

The one skill valued above all others is being able to Reverse Engineer a business and create a profitable marketing blueprint - and seeing the results.

★ It is NOT mastering the latest fad strategy or hot secret tactic everyone is doing ★

★ It is NOT about throwing as much s%*t against the wall and hoping something works before you run out of money ★

★ It IS about the fundamentals, those marketing elements that work in any business, any industry, any time. ★

The Marketing Plan Formula is a 5 step process using data and history to create highly focused marketing blueprint that results in profitable sales.

The Marchitect.Pro Certification is an advanced marketing program that will give you the step-by-step skills necessary to create a marketing blueprint (the Marketing Plan Formula).

And the lifelong confidence to outperform any other strategies that come and go like the wind.

The process has been developed and refined over the last 35 years from real world businesses. Hundreds of companies, from Rich Dad Poor Dad to local barbershops, have used the framework to drive and scale their business.

Now, marketing professionals can use the same framework to permanently supercharge their careers.

Are you ready to join the ranks of the elite?

Learn more at the link below.

https://marketingplanformula.c....om/lp/certified-marc

➡️ Download the FREE Single Sheet Marketing Plan: https://marketingplanformula.com/single-sheet

→ Want learn how to get the skills 99% of all businesses need and pay big bucks for: https://marketingplanformula.c....om/lp/certified-marc

——FOLLOW ME/GET IN TOUCH——
Questions? Shoot me an email at russell@marketingplanformula.com
https://marketingplanformula.com
Let's chat on LinkedIn: https://www.linkedin.com/compa....ny/marketingplanform
Facebook: https://www.facebook.com/marketingplanformula
Instagram: https://www.instagram.com/marchitect.pro/

This video was all about How To Become A Successful Chief Marketing Officer (CMO) Career Path For 2023

⁣Special Guest Jonathan Fishbeck Displays How His App & Software Estate Space

⁣University Of Maryland Professor Sam Handwerger Teaches Us About Crypto Taxation

Fractional CFOs: Are you looking to get more leads, close more clients, and increase your firm's revenue in 2024?

Fractional CFOs: Are you looking to get more leads, close more clients, and increase your firm's revenue in 2024?

⁣Special Guest Brandon Maier Joins Us To Discuss Raising Capital From Venture Capitalist

Fractional CFOs: Are you looking to get more leads, close more clients, and increase your firm's revenue in 2024?

Fractional CFOs: Are you looking to get more leads, close more clients, and increase your firm's revenue in 2024?

⁣Special Guest Francis Santora Teaches Us What Angel Investors Look For When Investing In Startups

A full-time CFO may be the norm for a large corporation, but small businesses are finding more benefit in the services of fractional CFOs.

What do today’s CEOs expect of their CFOs?